Simon® Debuts Simon+™: A New Loyalty Program Connecting Retailers and Shoppers

Core Insights - Simon has launched a new omnichannel loyalty program named Simon+ that rewards members with cash back, points, and perks for shopping at Simon Malls, Premium Outlets, and online [1][2][3] Group 1: Program Features - Simon+ is designed for modern shoppers, providing rewards for both in-store and online purchases through a simple platform [2][3] - Members can access exclusive offers, receive cash back, and unlock curated rewards, including incentives from participating retailers and discounts on ShopSimon.com [2][4] - The program features an intuitive dashboard for tracking rewards, uploading receipts, linking payment cards, and activating cash back opportunities [5] Group 2: Retailer Participation - Over 500 retailers, including brands like adidas, H&M, and Warby Parker, are participating in Simon+, enhancing their own loyalty efforts [4][6] - There is no cost for retailers to participate, and the program encourages cross-shopping, driving traffic and sales conversion both in-store and online [4][5] Group 3: Strategic Positioning - Simon+ is part of Simon's broader omnichannel strategy, merging in-store and online shopping experiences to engage customers effectively [3][5] - With billions of annual shopper visits and over 3,000 engaged retailers, Simon+ is positioned to lead in multi-brand, omnichannel loyalty innovation [6]