ANGRY ORCHARD® HARD CIDER LAUNCHES THE “WORLD’S ANGRIEST” CIDER

Core Concept - Angry Orchard Hard Cider has launched its boldest creation, the "World's Angriest" cider, infused with real fan frustrations and spicy peppers, now available nationwide [1][9]. Product Details - The "World's Angriest" cider is an ultra-spicy, small-batch release steeped over Aji Amarillo and Habanero peppers for over six months, delivering a kick of nearly one pepper per bottle [1][4]. - The cider incorporates audio recordings of fans venting their frustrations, which were played through a custom speaker setup during the production process [2]. Marketing Strategy - The launch allows fans to channel their anger into a product, aligning with the brand's humorous approach to life's irritations [3]. - The cider is positioned as a perfect addition for holiday gatherings, appealing to those looking for a bold and fiery beverage [3]. Production Insights - The head cidermaker noted that the cider's flavor profile was enhanced with locally sourced honey, balancing the heat from the peppers [4]. - Angry Orchard has been experimenting with spice for the past year, making this release a culmination of their efforts [4]. Availability and Pricing - The "World's Angriest" cider is available in 750mL bottles priced at $25 each [7]. - Consumers can also explore Angry Orchard's other cider offerings, including Crisp Apple and Green Apple [7].