深圳再现“现房销售”宅地！

Core Viewpoint - Shenzhen is accelerating the supply of residential land, with a recent requirement for "existing house sales" for a new residential plot, indicating a shift in the local real estate market strategy [1][2]. Group 1: Land Supply and Sales Policy - Shenzhen's Planning and Natural Resources Bureau has listed a residential plot (B405-0308) in Futian, with a starting price of 480 million yuan, set for auction on December 10 [1]. - The plot requires all residential units to be sold as existing houses, marking the second instance of such a requirement in recent years [1][2]. Group 2: Current Market Trends - The concept of existing house sales is gaining traction, with a reported 23,305.93 million square meters of existing house sales area in the first three quarters of this year, a 9.9% increase year-on-year, accounting for 35.4% of total residential sales [2]. - Various provinces and cities have initiated pilot programs or policies to promote existing house sales since 2019, with recent measures in Pingjiang County, Hunan, mandating that new residential properties must be completed before sale [2]. Group 3: Industry Implications - Existing house sales reduce delivery times and lower consumer rights protection risks, but they also increase cost pressures for real estate companies [3]. - Major developers are advised to leverage their financial strength to adopt existing house sales, while smaller firms may need to collaborate or shorten development cycles to adapt [3]. - High-quality projects in hot urban areas and customized villa projects are seen as suitable for existing house sales, which could stimulate buyer interest and willingness to pay premiums [3].