The Guardian·2025-11-12 14:00Core Points - Meta and other tech companies face potential fines under new Australian media bargaining rules aimed at securing payments from platforms that refuse to sign content deals [1][3][4] - The new rules will apply to platforms with Australian-derived revenue of at least $250 million, regardless of whether they carry news content [1][6] - The Labor government is moving forward with the new penalties despite concerns over potential retaliation from the US [2][10] Group 1: New Media Bargaining Rules - The new media bargaining incentive plan is designed to force payments from platforms that opted out of the previous news media bargaining code, which has generated approximately $200 million to $250 million annually for publishers [3][11] - Platforms can avoid penalties by withdrawing news content entirely, a strategy already adopted by Meta in Canada [5][6] - The proposed penalties could amount to 2.25% of revenue generated in Australia, compared to the existing deals valued at roughly 1.5% of revenue [8] Group 2: Financial Impact on Media Companies - Major media operators like News Corp, Nine, and Seven West Media have faced declining advertising revenues, leading to staff redundancies and cost-cutting measures [4] - The new incentive plan aims to support news publishers, particularly smaller ones that rely heavily on digital platforms for content distribution [5][11] - Treasury supports a $250 million annual revenue threshold for the new system, using total group revenue generated in Australia as the main metric for payments [7] Group 3: Legislative Process and Consultation - The government will conduct a month-long public consultation on the new incentive plans, with a final approach expected to be settled by 2026 [2][12] - Companies will be required to self-assess their liabilities under the new rules, which will rely on common definitions of social media and search [9]