Workflow
志邦家居:借助AI工具助力各城市终端海量内容制造输出,本月志邦品牌相关话题播放量持续创新高

Core Viewpoint - The company is adapting to the gradual reduction of national subsidies in the custom home furnishing industry by enhancing its e-commerce efforts and promotional activities while improving product competitiveness and delivery capabilities [1] Group 1: Company Strategies - The company has increased investment in e-commerce channels to empower retail terminals and actively engage in various promotional activities [1] - The company is focusing on enhancing product competitiveness and delivery capabilities in response to changing market conditions [1] Group 2: Marketing and Promotion - The company has strengthened its marketing efforts this year, particularly on platforms like Xiaohongshu, by creating a content matrix to drive video content and increase topic exposure [1] - The company has leveraged AI tools to generate a large volume of content for various city terminals, resulting in a significant increase in brand-related topic views this month [1]