Zhong Guo Jin Rong Xin Xi Wang·2025-11-12 14:51Core Insights - The recent JD 11.11 shopping festival showcased significant consumer engagement with innovative 3C digital products, highlighting JD's competitive advantage in the market [1][2][3] Group 1: Sales Performance - JD captured 54.1% of the 3C digital product sales during the 11.11 event, outperforming competitors like Taobao and Tmall [1] - Sales of AI products surged, with AI tablets up 200%, AI workstations up 180%, and large-screen AI smartphones up 150% [2] - New mobile phone sales on JD increased by over 400%, while the sales volume of mobile phone contracts rose by over 700% [3] Group 2: Consumer Experience and Services - JD introduced a "30-day accidental replacement" service for mobile phones and a "60-day accidental replacement" service for gaming peripherals, enhancing consumer confidence [4] - The sales of extended warranty services for 3C products grew by 200% during the event [4] - The launch of a self-operated rental service for 3C products allowed consumers to experience new technology flexibly, promoting a "try before you buy" approach [4] Group 3: Offline Presence - JD expanded its offline presence with over 4,200 3C digital stores, allowing consumers to experience and purchase products locally [5][6] - The sales revenue from JD's 3C digital stores doubled during the 11.11 event [6] Group 4: Future Outlook - JD aims to leverage its super supply chain and partnerships to continue delivering high-quality, affordable 3C digital products, driving industry growth [6]