Guo Ji Jin Rong Bao·2025-11-12 15:19Core Insights - Baidu has officially launched its AI glasses, marking its entry into the competitive smart glasses market alongside other major tech companies [2][3] - The sales performance of smart glasses during the recent "Double Eleven" shopping festival indicates a significant surge in demand, with smart glasses sales on Tmall increasing by 25 times year-on-year and on JD.com by 346% [2][3] Product Overview - The newly launched Baidu AI glasses Pro features a camera and supports various AI functionalities, but lacks AR display technology [4][5] - The product is available in two styles and offers customizable lenses, with a retail price of 2299 yuan, discounted to 2199 yuan during the sales event [2][4] Market Context - Baidu is the second major internet company to sell AI glasses in China, following Alibaba, but the overall market penetration for smart glasses remains low [3][6] - Despite the competitive landscape, no single brand has emerged as a clear market leader in the smart glasses sector [12] Sales Performance - Initial sales figures for Baidu's AI glasses Pro have been underwhelming, with fewer than 100 units sold on JD.com and over 2000 views on Tmall, indicating a need for improvement in market traction [8][9] Industry Trends - The global smart glasses market is projected to grow significantly, with sales expected to reach 298.3 million units by 2024 and 1.3 billion units by 2029 [12] - The industry is currently facing challenges in production scale and cost management, which may hinder competitive pricing and market penetration [12][13] Future Outlook - Analysts suggest that the future success of AI glasses may depend on focusing on niche functionalities rather than attempting to be all-encompassing products [13] - The introduction of eSIM technology could enhance the capabilities of smart glasses, allowing them to operate independently from smartphones [13]