Consumers Cautious in Holiday Season: ETFs to Win/Lose

Core Insights - The upcoming holiday season is expected to boost retail sales significantly, contributing to major retailers' revenues [1] - Retail sales during November and December are projected to increase by 3.7% to 4.2%, reaching approximately $1.01 trillion to $1.02 trillion, marking the first time U.S. holiday sales are expected to exceed $1 trillion [2] - Economic concerns, including a federal government shutdown, may dampen sales growth, affecting consumer demand [3] Retail Sales Projections - Total holiday spending is anticipated to reach between $1.01 trillion and $1.02 trillion, with a year-over-year increase of 3.7% to 4.2% [2] - Last year's holiday sales were $976.1 billion, reflecting a 4.3% increase from the previous year [2] Economic Impact - The federal government shutdown is identified as a key headwind, potentially leading to a loss of private-sector income and impacting consumer spending patterns [3] - While some economic impacts are expected to be temporary, they may still influence consumer behavior during the holiday season [3] Government Funding Bill - The Senate passed a bill to fund the federal government through January, ending the longest shutdown in U.S. history, with a vote of 60-40 [4] - The bill will proceed to the House of Representatives for consideration before reaching the President for signature [5] Consumer Behavior Trends - Consumers are showing caution but remain fundamentally strong, with lower-income consumers prioritizing essential goods over non-essentials [6] - This trend may negatively impact sectors related to services, such as recreation and dining, while benefiting retail and discretionary ETFs [6] Online Shopping Insights - U.S. online sales are projected to reach $253.4 billion this holiday season, reflecting a 5.3% year-over-year growth [7] - Cyber Week is expected to account for 17.2% of overall spending, totaling $43.7 billion, with a 6.3% increase from the previous year [8] Investment Opportunities - The online shopping trend is likely to benefit ETFs focused on online retail, such as ProShares Online Retail ETF (ONLN) [8] - The "Buy Now Pay Later" trend is expected to drive an additional $2 billion in online spending, favoring iShares FinTech Active ETF (BPAY) [8] - The use of generative AI for shopping is anticipated to create investment opportunities in Roundhill Generative AI & Technology ETF (CHAT) [9]