Zheng Quan Ri Bao·2025-11-12 16:12Core Insights - The retail industry is transforming traditional commercial spaces into "urban cultural containers" through cultural IP operations and cross-border scene innovations to meet the rising demand for experiential consumption among younger consumers [1] Group 1: Company Strategies - Shanghai New World Co., Ltd. focuses on young consumers' cultural and consumption needs by introducing quality IP content and hosting multiple themed exhibitions and pop-up events each year, aiming to enrich the ecosystem of New World City [2] - Wangfujing Group is leveraging IP operations to create new consumption scenarios, integrating elements of national trend culture and youth art into immersive shopping experiences [3] - Shanghai Bailian Group is promoting the integration of commerce, travel, culture, and sports to enhance consumer vitality, exemplified by their successful summer sports season and various themed marketing activities [4] Group 2: Financial and Operational Developments - Bailian Group is actively advancing the construction of multiple outlet projects and enhancing standardization in product and expansion models to improve management value and operational performance [5]