Zheng Quan Ri Bao·2025-11-12 16:41Core Insights - The 15th National Games will be held from November 9 to November 21, 2025, showcasing not only athletes but also a "industrial army" of listed companies supporting the event through various sectors such as venue construction, equipment supply, media dissemination, and cultural tourism [1][3] Group 1: Company Involvement - Shenzhen Guangdian Xinyi Technology Co., a subsidiary of Guangdian Yuntong Group, won a bid for the upgrade of the Guangdong Olympic Sports Center and the renovation of the Tianhe Sports Center, with a contract value of 125 million yuan [1] - Guangzhou Zhujiang Development Group is transitioning from real estate to urban services and cultural operations, leveraging the National Games as a new opportunity for growth [1] - Zhujiang Group has extensive experience in large-scale events, having developed standardized operational documents and conducted 20 emergency drills to ensure flawless venue operations [1] Group 2: Technological Integration - Shenzhen Zhouming Technology Co. is enhancing the visual experience at core venues with LED displays and intelligent lighting systems, ensuring clear viewing for all spectators [2] - The event has allowed companies to capitalize on sports IP, with Guangdong Guangzhou Daily Media Co. engaging in broadcasting, advertising, and new media operations [2] Group 3: Economic Impact - The National Games have significantly boosted cultural tourism, with Guangzhou Lingnan Group's travel agency offering unique travel packages that combine event tickets with cultural experiences and local cuisine [2] - The collaboration between listed companies and the event is seen as a pathway for high-quality development in China's sports industry, as noted by industry experts [3]