乐山“票根经济”激活全域消费：一张票根串起文旅融合新链条

Core Insights - The "ticket root economy" in Leshan is significantly boosting local businesses, particularly in the food and beverage sector, by linking event attendance to consumer discounts and promotions [2][4][6]. Group 1: Impact on Local Businesses - The recent "Voice of Leshan" concert led to a 40% increase in foot traffic at the nearest Nine Sister Phoenix Claw restaurant during the event weekend [1]. - The overall average increase in customer traffic for participating businesses in the area was approximately 11% [4]. - The average revenue uplift for businesses involved in the "ticket root economy" was reported at 11.3% [4]. Group 2: Development of the "Ticket Root Economy" - The number of businesses participating in the "ticket root economy" grew from 103 to 153 within a month, indicating strong interest and engagement from local merchants [3]. - The "ticket root economy" encompasses various sectors, including dining, accommodation, shopping, and entertainment, effectively extending consumer engagement and spending [2][3]. - The integration of an online platform, "Xingjia Youxuan," allows consumers to access various discounts and manage their tickets digitally, enhancing convenience and participation [2]. Group 3: Future Plans and Upgrades - Plans are in place to expand the types of tickets accepted in the "ticket root economy," including high-speed train tickets and identification cards [7]. - Future enhancements will focus on creating a more integrated experience, such as combining discounts from the "Xingjia Youxuan" platform with other online offerings [7]. - The local government aims to promote the "ticket root economy" as a means to transform transient event attendees into long-term customers, contributing to the development of Leshan as a major tourist destination [7].