Ford can't ‘walk away' from EVs if it wants to thrive, says its CEO

Core Insights - Ford is committed to advancing its electric vehicle (EV) strategy despite incurring significant losses, amounting to billions of dollars annually on EVs, indicating a long-term vision for the market [1] Group 1: Financial Performance - The company has been losing billions on its EV initiatives each year, highlighting the financial challenges faced in the transition to electric mobility [1] Group 2: Strategic Direction - Ford aims to leverage new insights into consumer preferences and the competitive landscape to enhance its EV offerings and market position [1]