“纸片人”风生水起 AI撬动漫剧产业规模狂飙

Core Insights - The "manga drama" industry is experiencing explosive growth, with the market expected to exceed 20 billion yuan this year, marking 2023 as the "year of manga drama" [1][2] - The production costs for manga dramas have significantly decreased due to advancements in AI technology, allowing for quicker and cheaper content creation [5][6] Industry Growth - The number of manga dramas launched in 2023 has reached thousands, with platforms like Kuaishou reporting over 2 billion yuan in revenue from this segment [2][4] - The supply of manga dramas increased by 15% in August alone, reaching a historical high of 1,802 episodes, while the demand saw a 32% increase in viewership [4] AI's Role in Production - AI technology has drastically reduced production costs and time, with costs per minute dropping from 2,000-5,000 yuan to 1,000-2,500 yuan, and production cycles shortened to 10-13 days [6][8] - AI's involvement in the production process is significant, with companies reporting that 70-80% of the production tasks are now handled by AI [5][6] Content and IP Importance - The success of AI manga dramas relies on a combination of strong IP, technological barriers, and data-driven insights to meet user demands [9] - Major companies are actively investing in AI manga drama initiatives, with platforms like Douyin and companies like Huayi Brothers and Jiecheng Co. launching tools and platforms to support content creators [9]