Core Insights - Tencent Music reported a total revenue of 8.46 billion yuan for Q3 2025, representing a year-on-year growth of 20.6% [1] - The adjusted net profit for the same period was 2.48 billion yuan, showing a year-on-year increase of 27.7% [1] Revenue Breakdown - Online music service revenue increased by 27.2% year-on-year, reaching 6.97 billion yuan, driven by strong growth in online music subscription revenue, offline performances, advertising services, and artist-related income [1] - Online music subscription revenue was 4.50 billion yuan, up 17.2% from 3.84 billion yuan in the same quarter of 2024, primarily due to an increase in average revenue per paying user [1] User Metrics - Monthly active users slightly decreased by 4.3% to 551 million, while the number of paying users rose by 5.6% to 126 million [1] - The average revenue per paying user increased from 10.8 yuan in Q3 2024 to 11.9 yuan in Q3 2025, attributed to the expansion of super member benefits [1] Membership Strategy - Tencent Music's multi-tier membership system enhances user engagement and conversion, offering differentiated services through free, ad-supported, and standard memberships [2] - The newly introduced ad-supported membership has shown increasing appeal to free users, with a rising average daily usage time on the platform [2]
腾讯音乐第三季度 净利润增长27.7%