Core Points - Princess Cruises will debut its new ship, Star Princess, during the 2026 Rose Parade, showcasing a floral float that represents the beauty of Alaska [1][2][3] - The float will feature Alaskan wildlife and landscapes, crafted from over 300,000 flowers and natural materials, highlighting the cruise line's commitment to showcasing Alaska's natural beauty [7][9] - The 2026 Alaska season will be the largest in Princess Cruises' history, featuring eight ships, 180 departures, and 19 destinations, with Star Princess offering weekly seven-day Inside Passage cruises [9] Group 1: Float Design and Features - The float will include elements such as glaciers, bald eagles, humpback whales, and bears, all designed to reflect the Alaskan environment [2][5] - It will measure approximately 55 feet long and 21 feet high, with animated features that bring Alaskan wildlife to life [7][8] - The design is inspired by Alaska's coastlines and breathtaking scenery, aiming to create a sense of wonder and realism [7][8] Group 2: Marketing and Community Engagement - The float is aligned with the Rose Parade theme "The Magic in Teamwork," honoring both the Princess crew and local Alaskans who enhance the cruise experience [3][7] - Princess Cruises aims to inspire travel and connect guests to memorable destinations, embodying the spirit of community and creativity celebrated by the Rose Parade [7] Group 3: Audience and Impact - The Rose Parade attracts approximately 800,000 spectators along its route and over 28 million television viewers in the U.S., providing significant exposure for Princess Cruises [6] - The event serves as a platform to introduce the concept of cruise vacations to a broad audience, continuing the legacy of "The Love Boat" [4][6]
Princess Cruises' Newest Star Princess to "Sail" Down Colorado Boulevard in America's New Year Celebration® at The Rose Parade® on January 1, 2026