Essity acquires Edgewell's feminine care business in North America including the brands Carefree, Stayfree and Playtex

Accessibility StatementSkip Navigation "I´m looking forward to further grow these well-known brands, using our established recipe for success within Feminine Care. With this acquisition we are building a stronger personal care business in North America, in line with our strategy to focus on high yielding categories in attractive geographies." says Ulrika Kolsrud, President and CEO of Essity. Â The total purchase price of USD 340m on a cash and debt free basis, represents an EBITDA multiple per June 30, 2025 ...