Core Insights - The "14th Five-Year Plan" emphasizes the importance of boosting domestic consumption as a strategic foundation for building a strong domestic market and transitioning to a high-quality development model driven by domestic demand [1] Group 1: Consumption Scene Integration - The plan highlights the need to expand service consumption by relaxing access and promoting business model integration, targeting the structural shift from single to multi-layered consumption [2] - The concept of "ticket economy" illustrates the transformation of traditional transactions into comprehensive service experiences, significantly enhancing local consumption [2] - The integration of tourism and local life is evolving, with tourists seeking not only attractions but also local experiences, reflecting the plan's directive to lead new supply with new demand [3] Group 2: Supply Innovation - Continuous improvement in consumption is linked to profound changes on the supply side, with the plan calling for the expansion of quality consumer goods and services [4] - Companies like Chongqing Beer are innovating across product categories and marketing channels to adapt to changing consumer habits and uncover new growth points [4] - The focus on health and personalization in consumer trends drives deeper innovation in technology and value creation, as seen in companies like Minsheng Health and Jiangnan Buyi [4][5] Group 3: Collaborative Ecosystem Development - A healthy and trustworthy consumption ecosystem is essential for enhancing consumer confidence, as outlined in the plan's recommendations for improving consumer rights protection and promoting paid leave [7] - Digital platforms play a crucial role in reducing information search costs and enhancing consumer experience through efficient decision-making tools [7] - Building long-term trust with consumers is vital for companies, with strategies like "omni-channel retail" ensuring consistent service across all consumer touchpoints [7] Group 4: Macro-Level Support - The foundation for consumer confidence lies in macro-level institutional improvements and income expectations, emphasizing the need for a supportive mechanism for consumption growth [8] - The plan's focus on employment, income growth, and optimizing social security systems aligns with the goal of addressing consumer concerns about spending [8] - A collaborative effort among policies, technology platforms, and corporate integrity is essential to create a reassuring consumption environment, which is key to unlocking current consumption potential [8]
消费新场景涌动内生动力 多元业态绘制增长蓝图
Zhong Guo Zheng Quan Bao·2025-11-12 22:01