Core Viewpoint - The implementation of the revised Marriage Registration Regulations in China has facilitated nationwide marriage registration, leading to over 260,000 couples registering their marriages in the past six months, reflecting a growing trend in wedding tourism consumption driven by policy and industry collaboration [1] Group 1: Policy and Industry Collaboration - The new regulations allow couples to register their marriages across the country, enhancing convenience and accessibility [1] - Various regions are leveraging local attractions and cultural experiences to promote wedding tourism, indicating a strategic shift towards integrating travel and wedding services [1] Group 2: Changing Consumer Trends - The younger generation is seeking new aesthetics and a sense of ceremony in marriage, leading to a rise in unique wedding experiences that combine travel and cultural elements [1] - Wedding tourism is expanding as regions like Dali and Lijiang host distinctive weddings, showcasing the appeal of scenic locations for marriage ceremonies [1] Group 3: Regional Initiatives - Specific regions are offering incentives, such as lifetime free admission to scenic spots for newlyweds, to attract marriage registrations and enhance the wedding tourism experience [1] - Chengdu's "Rongcheng Xishi" cultural tourism brand is actively promoting marriage registration services during peak holiday periods, demonstrating a proactive approach to boost wedding tourism [1]
婚旅消费 玩出甜蜜新花样
Xin Hua She·2025-11-12 22:12