Shen Zhen Shang Bao·2025-11-12 23:20Core Insights - The "Double 11" shopping festival is transitioning from a focus on explosive growth to a more rational and stable approach, reflecting the maturity and transformation of the Chinese consumer market [1][2][5] Group 1: Sales Performance and Metrics - Major platforms like Tmall, JD, and Douyin have shifted away from reporting total GMV, instead highlighting structural growth and operational efficiency [3][4] - Tmall reported a 40-fold increase in computational power and a 25% improvement in purchasing efficiency, with 70% of sales coming from 88VIP members [3] - JD saw a 40% increase in the number of users and nearly 60% growth in order volume, emphasizing the long-term value of its "super supply chain" [3] - Douyin's sales through live streaming increased by 500%, indicating a strong performance in content-driven commerce [4] Group 2: Consumer Behavior and Market Trends - The extended promotional period has led to a decrease in consumer urgency, with many shoppers feeling indifferent about missing pre-sale opportunities [5] - Consumers are increasingly prioritizing quality and efficiency over price, marking a shift in shopping psychology [5][8] - The rise of instant retail has been significant, with platforms like Meituan showing record sales and user engagement during the festival [4][7] Group 3: Regional Insights - Guangdong province remains the top consumer market, with Shenzhen identified as the city with the highest purchasing power [7] - High-tech and quality lifestyle products saw strong demand in Guangdong, with significant sales growth in categories like digital cameras and air conditioning units [7] - The emergence of new local retail formats is evident, with brands leveraging direct connections with consumers to enhance sales [7]