Phoenix New Media(US:FENG) Feng Huang Wang·2025-11-12 23:55Core Viewpoint - Phoenix New Media reported a total revenue of RMB 200.9 million (approximately USD 28.2 million) for Q3 2025, representing a 22.3% increase compared to RMB 164.3 million in Q3 2024, driven by growth in paid services and advertising revenue [1][2][3] Financial Performance - Total revenue for Q3 2025 was RMB 200.9 million (approximately USD 28.2 million), up 22.3% from RMB 164.3 million in Q3 2024, primarily due to increases in paid services and advertising revenue [2][3] - Advertising net revenue reached RMB 159.3 million (approximately USD 22.4 million), a 7.3% increase from RMB 148.4 million in Q3 2024 [1][2] - Paid services revenue was RMB 41.6 million (approximately USD 5.8 million), a significant increase of 161.6% from RMB 15.9 million in Q3 2024, with paid content revenue contributing RMB 38.3 million (approximately USD 5.3 million), up 279.2% year-over-year [3] Cost and Profitability - Total costs for Q3 2025 were RMB 105.2 million (approximately USD 14.8 million), a 3.1% increase from RMB 102 million in Q3 2024 [4] - Gross profit increased by 53.6% to RMB 95.7 million (approximately USD 13.4 million), with a gross margin of 47.6%, up from 37.9% in Q3 2024 [4] Operating Expenses and Losses - Total operating expenses for Q3 2025 were RMB 109 million (approximately USD 15.3 million), a 23.6% increase from RMB 88.2 million in Q3 2024, mainly due to higher sales and marketing expenses related to digital reading services [6] - Operating loss for Q3 2025 was RMB 13.3 million (approximately USD 1.9 million), improved from a loss of RMB 25.9 million in Q3 2024, with an operating margin of -6.6% compared to -15.8% in the previous year [6] Other Income and Losses - Other net income for Q3 2025 totaled RMB 16.3 million (approximately USD 2.3 million), compared to RMB 6.9 million in Q3 2024, including net interest income and gains from equity investments [7] Net Loss - The net loss attributable to Phoenix New Media for Q3 2025 was RMB 4.9 million (approximately USD 0.7 million), significantly reduced from RMB 18.5 million in Q3 2024, with a net margin of -2.4% compared to -11.3% in the previous year [8][9] Balance Sheet - As of September 30, 2025, the company had cash and cash equivalents, time deposits, short-term investments, and restricted funds totaling RMB 1 billion (approximately USD 140.5 million) [10] Performance Outlook - The company expects total revenue for Q4 2025 to be between RMB 205.9 million and RMB 220.9 million, with advertising net revenue projected between RMB 171.4 million and RMB 181.4 million, and paid services revenue expected to be between RMB 34.5 million and RMB 39.5 million [11]