iHerb 以年度黑色星期五和网络星期一促销活动拉开全球礼品季序幕

Core Insights - iHerb has launched its annual Black Friday promotion, offering discounts of up to 20% for a month, with deeper discounts of up to 25% during the Black Friday and Cyber Monday week [1][7] - The global e-commerce transaction volume for Black Friday and Cyber Monday in 2024 is projected to grow over 40% compared to the previous year, highlighting the significance of this shopping season [1][7] Group 1: Promotion Details - The promotion includes a wide range of products such as vitamins, nutritional supplements, beauty products, and groceries [1] - iHerb's Chief Revenue Officer emphasized that the shopping experience is designed to be enjoyable and allows customers to discover quality products at their own pace [2] - Weekly new offers and discounts will be introduced throughout November, with special gift guides and exclusive gift sets available [5] Group 2: Company Overview - iHerb reported a net sales figure of $2.4 billion in 2024 and operates in the health and wellness e-commerce sector [4] - The company serves 14 million active global customers across 180 countries, supported by a logistics network with nine climate-controlled centers [6] - iHerb's affiliate program has generated over $12 million in commissions for partners in 2024, with a conversion rate of 7.9%, which is among the highest in the e-commerce industry [4]