江苏南京：激发城市经济发展新活力 市政协主席会议建言文体旅商展深度融合发展

Core Insights - The first "Super League" in Nanjing concluded successfully, with significant attendance and viewership, contributing to a 19.3% growth in the city's sports industry revenue in the first half of the year [1] - Nanjing's tourism saw a robust increase, with 20.1 million visitors during the National Day and Mid-Autumn Festival holidays, generating a total tourism revenue of 27.94 billion yuan, marking historical highs [1][3] - The city aims to deepen the integration of culture, sports, tourism, and commerce to stimulate economic growth, as emphasized in recent government meetings [3][19] Sports Industry Growth - The "Super League" attracted 2.22 billion online viewers and 2.433 million on-site spectators, showcasing the event's popularity and its impact on local sports revenue [1] - The sports events have been pivotal in driving tourism and related economic activities, with a notable increase in visitor spending [1][7] Cultural and Tourism Integration - The city is focusing on enhancing the synergy between cultural, sports, tourism, and commercial sectors to create a more vibrant economic environment [3][19] - Suggestions include establishing a higher-level integration mechanism and developing themed tourism routes that combine various local attractions [4][6] Economic Development Strategies - Recommendations include creating a "Nanjing Ticket Root" digital platform to unify various ticketing systems and enhance consumer engagement through loyalty programs [7][10] - The establishment of a comprehensive marketing strategy to promote Nanjing's cultural heritage and tourism offerings is also suggested [12][13] Innovation in Consumer Experience - The integration of digital technologies and innovative business models is essential for enhancing visitor experiences and driving economic growth [15][17] - Proposals include developing immersive experiences and leveraging local cultural elements to attract more visitors [12][15] Government and Community Engagement - The local government is actively engaging with community members and stakeholders to gather insights and suggestions for improving the integration of various sectors [18][19] - There is a strong emphasis on collaboration between government, businesses, and cultural institutions to foster a more cohesive economic strategy [19]