Huan Qiu Wang·2025-11-13 00:27Core Viewpoint - The international gold price has increased by approximately 50% this year, with the current price reaching $4131.10 per ounce, leading to a rise in domestic gold jewelry prices above 1300 yuan per gram, while consumer purchasing behavior remains stable despite the price increase [1]. Group 1: Market Trends - The recent surge in gold prices has resulted in domestic gold jewelry prices exceeding 1300 yuan per gram, indicating a significant increase in consumer costs [1]. - Despite the high gold prices, consumer interest in purchasing gold jewelry and investment bars remains steady, with sales not showing significant changes [1]. Group 2: Consumer Behavior - Consumers are becoming more cautious in their purchasing decisions due to the high gold prices, although they may still be tempted by attractive designs [3]. - The introduction of new tax regulations on gold has led many customers to adopt a wait-and-see approach, particularly regarding investment gold bars [5]. Group 3: Banking Adjustments - Recent fluctuations in gold prices have prompted banks like Citic Bank and China Construction Bank to raise the minimum investment threshold for gold accumulation plans from 1000 yuan to 1500 yuan, effective November 15, 2025 [7]. - The increase in investment thresholds is seen as a strategy to adapt to market volatility and encourage more rational investment behavior among gold investors [9].