HUYA(US:HUYA) Zhong Guo Jing Ji Wang·2025-11-13 00:56Core Insights - The company reported total revenue of 1.69 billion yuan for Q3 2025, marking a nearly nine-quarter high with a year-on-year growth rate of approximately 10% [2][3] - Live streaming revenue stabilized at 1.16 billion yuan, while game-related services, advertising, and other businesses saw rapid growth, with revenue increasing by about 30% to 530 million yuan, accounting for 31.5% of total revenue [2][4] - The company achieved a Non-GAAP operating profit of 6.3 million yuan and a net profit attributable to the company of 36.3 million yuan for the quarter [2][3] - The total Monthly Active Users (MAU) reached 162 million, indicating stable user engagement [2][3] Revenue Breakdown - Live streaming revenue grew by approximately 3% year-on-year, marking the first positive growth since Q3 2021 [6] - Game-related services, advertising, and other income reached 530 million yuan, with a year-on-year increase of about 30% [4][6] - The sales of in-game items became a new growth point, with revenue from this segment increasing by over 200% year-on-year, particularly in popular games like "Honor of Kings" and "PUBG Mobile" [4][5] User Engagement and Ecosystem - The company noted a significant increase in the number of returning top streamers, enhancing platform influence [3] - The company has expanded its reach to over 100 million users outside its platform through collaborations with top streamers on various platforms [3][4] - The introduction of new features such as a short video section and game assistance tools has improved user experience and engagement [6] Game Publishing and New Initiatives - The company plans to launch its first game, "Goose Duck," a social deduction game, which has already surpassed 10 million pre-registrations during the testing phase [5] - The self-produced variety show "Goose Night" has attracted numerous top streamers, enhancing marketing efforts and engaging a large player base [5] Event and International Strategy - The company hosted nearly 100 licensed events and about 40 self-produced events in Q3 2025, maintaining a leading market share in top esports event streaming [7] - The company is focusing on international market expansion, optimizing product experience and content ecosystem to enhance user retention and engagement [7]