蜀地新韵：文旅融合绘就消费“立体画卷”

Core Insights - Sichuan's consumption market is a significant driver of regional economic development, with a retail sales total of 2.8 trillion yuan, serving nearly 400 million people [1] - The province's retail sales are projected to grow by 4.2% in 2024, surpassing the national average by 0.7 percentage points, ranking fifth in the country [1] - In the first half of this year, Sichuan welcomed 682 million tourists, generating a total expenditure of 912.5 billion yuan [1] Group 1: Transformation of Consumption Spaces - The Dongjiao Memory International Fashion Industry Park in Chengdu has transformed from an old electronic factory into a cultural and fashion hub, blending industrial heritage with modern trends [2][3] - The park's management shifted from a traditional property management model to a professional commercial management approach, focusing on content and quality over mere rental income [2][3] - After the transformation, visitor numbers surged to over 10 million in 2023, with revenue exceeding 900 million yuan, and projections for 2024 indicate 17.8 million visitors and over 1.4 billion yuan in revenue [3] Group 2: Rural Tourism and Economic Development - The Hailong Village in Suining has successfully integrated agriculture and tourism, with local entrepreneurs like "Auntie Xie" turning their businesses into popular attractions [5][6] - The village has adopted a comprehensive development model that includes community involvement and profit-sharing mechanisms, leading to significant increases in local income [7] - Since its opening, the Hailong Kai Ge Cultural Tourism Park has received 3.64 million visitors, generating a total tourism revenue of 310 million yuan [7] Group 3: Ecological and Cultural Integration - The Fengyi Bay Agricultural Science and Technology Park has transformed from a simple sightseeing destination to a complex consumer experience hub, emphasizing ecological preservation and cultural integration [8][9] - The park features diverse attractions, including a smart greenhouse and various recreational activities, contributing to its status as a "flow high ground" for cultural tourism in the Sichuan-Chongqing region [10] - In 2024, Fengyi Bay is expected to attract over 1.2 million visitors, generating a total tourism revenue of 800 million yuan [10]