Zheng Quan Ri Bao Wang·2025-11-13 02:33Core Insights - The introduction of two new electric vehicles equipped with LiDAR technology marks a significant reduction in the price barrier for high-end intelligent driving features, with models like Great Wall Motors' Ora 5 priced between 109,800 to 142,800 yuan [1] - The penetration of LiDAR into mainstream price segments is driven by declining supply chain costs and intensified market competition, with the technology previously only available in vehicles priced above 250,000 yuan [1] - The competitive landscape of the electric vehicle market is shifting from "electrification replacement" to "intelligent upgrade," with high-end features becoming core competitive points in the 150,000 yuan segment [2] Industry Developments - Great Wall Motors' Ora 5 will be publicly showcased at the Guangzhou Auto Show and is expected to officially launch in Q4 2023, featuring a maximum power output of 150 kW and two battery options with ranges of 480 km and 580 km [2] - The introduction of high-end configurations like LiDAR is reshaping the competitive dynamics of the electric vehicle market, with companies like Chery and Huawei pushing for "technology equality" to meet increasing consumer demands for cost-effectiveness [2] - The electric vehicle industry is approaching a critical policy adjustment in 2025, with current tax exemptions set to change in 2026, creating a time-sensitive environment for automakers [2] Market Trends - The uncertainty in the policy environment necessitates that automakers enhance their adaptability in product planning, capacity layout, and marketing strategies [3] - The gradual withdrawal of subsidies will compel companies to strengthen their core competitiveness and reduce reliance on government support [3] - The price reduction of high-end features like LiDAR reflects both the industry's competitive "involution" and the inevitable outcomes of technological advancement and market maturation [3]