调查|烤肠大卖、火锅沸腾、酒店忙碌、快闪受捧，一场电竞赛事的经济涟漪

Core Insights - The 2025 King of Glory Professional League (KPL) annual finals set a Guinness World Record for the most viewers at a single esports event, with 62,196 attendees, and 85% of ticket buyers traveled from other cities, showcasing the event's significant economic impact [1][2]. Economic Impact - Retail sales surged dramatically, with a small shop near the venue selling 200 sausages on the event day compared to a typical 20, indicating a tenfold increase in demand [3][6]. - The event spurred promotional activities in the surrounding area, with discounts offered at participating stores from November 8 to 15 for ticket holders, enhancing local business engagement [6][12]. Hospitality Sector - Restaurants and hotels experienced a significant influx of customers, with a hotpot restaurant reporting full capacity and long wait times until 2 AM after the event [9][11]. - Hotels in the vicinity were fully booked, with many guests dressing as characters from the game, reflecting the event's cultural influence [15][14]. Fan Engagement and Activities - The event generated ongoing fan engagement, with a pop-up event at a nearby venue attracting significant attention and sales of merchandise, indicating sustained interest beyond the finals [17][18]. - The esports venue, Diamond Center, is positioned to host more major events, further solidifying the area's status as a hub for esports activities [18].