Zhong Guo Xin Wen Wang·2025-11-13 03:15Core Insights - The article highlights the development of the citrus industry in Pujiang County, Sichuan, which has evolved from a single variety introduction to a comprehensive industry chain over the past two decades [1] - The citrus industry has become a leading sector in driving local agricultural economic growth and increasing farmers' income, with Pujiang recognized as a core citrus production area in Chengdu [1] Industry Development - In 2000, Pujiang County introduced the "Chougan" citrus planting industry, achieving significant milestones such as national geographical indication protection in 2015 and the title of "National Citrus Production Standardization Demonstration Zone" in 2020 [1] - The citrus planting process involves high input costs and a long production cycle, with significant financial pressure on farmers due to the seasonal nature of the business [3] Financial Solutions - To address the financial challenges faced by citrus farmers, the Bank of China Pujiang Branch has developed a tailored financial product called "Citrus Loan," which considers the seasonal and cyclical characteristics of citrus planting [3][5] - The "Citrus Loan" product allows farmers to apply for financing through both online and offline channels, significantly reducing approval and disbursement times, thus enhancing financing efficiency [5] - As of now, the "Citrus Loan" has provided nearly 20 million yuan in credit support to around 60 farmers, alleviating their production input pressures and injecting financial resources into the local specialty industry [5]