助力沪语电影《菜肉馄饨》出炉，上海银行金融活水烹调“上海味道”

Core Viewpoint - The film "Cai Rou Hun Tun," which portrays the life of urban elderly in Shanghai using the local dialect, is supported by Shanghai Bank through innovative financial services, showcasing the bank's role in empowering local culture [1][2]. Group 1: Cultural and Financial Collaboration - Shanghai Bank identified the potential of the "Cai Rou Hun Tun" project, which connects generations through a simple dish, and recognized its cultural significance in preserving the Shanghai dialect and memories [2]. - The bank provided financial support through mortgage loans, transforming intangible cultural value into tangible financial backing [2]. Group 2: Marketing and Promotion Strategies - Shanghai Bank is actively promoting the film by placing co-branded posters in over 50 branches and collaborating with local cinemas to enhance visibility and audience engagement [3]. - The bank plans to host exclusive movie screenings for elderly customers, further integrating cultural experiences with financial services [3]. Group 3: Broader Cultural Financial Initiatives - Shanghai Bank has been expanding its cultural financial services since 2013, establishing specialized branches to cater to the creative industry, and has supported over 2,000 cultural enterprises in the region [6]. - The bank's efforts have led to a loan scale exceeding 8 billion yuan in the cultural and entertainment sectors, demonstrating its commitment to enhancing cultural supply [6]. Group 4: Future Directions - The bank aims to continue developing cultural finance, focusing on high-quality artistic projects and major cultural infrastructure, providing specialized credit support and diverse financial products [7].