《鬼灭之刃 : 无限城篇 第一章 猗窝座再袭》大头贴机在上海展开,FURYU面向全球市场开始导入“IP大头贴机”
Jiang Nan Shi Bao·2025-11-13 03:22

Core Insights - FURYU Corporation is collaborating with Mitsui & Co. (China) and Wanda Film to introduce an "IP photo booth" in Shanghai, set to launch on November 14, 2025, featuring the movie "Demon Slayer: Infinity Castle Chapter 1" [1][2] - The global content market is projected to grow from approximately $1.1 trillion in 2020 to $1.3 trillion by 2025, with China's content market exceeding $200 million in 2021, particularly in gaming and anime [1] - FURYU aims to create a new business model combining content, entertainment devices, and consumer conversion, targeting Generation Z [1] Company Overview - FURYU operates primarily in two business segments: "female trend commercialization" centered around photo booths and "IP worldview commercialization" showcasing character IP through merchandise [3][4] - The company emphasizes its ability to localize Japanese photo booths for various cultures and languages, with plans to expand its "IP photo booths" globally [3][4] - FURYU's corporate philosophy focuses on creating rich and happy entertainment experiences, leveraging its strengths in developing "cute" products and services [4][6] Product Launch Details - The "IP photo booth" will feature localized designs from the "Hyper shot" series, including exclusive frames and stickers related to the movie "Demon Slayer" [2][3] - The launch location is at Wanda Cinema in Shanghai, with the specific address being 58 Guobin Road, Yangpu District, Shanghai [3] Market Context - The collaboration is positioned within a rapidly growing content market, particularly in China, where interest in gaming and anime has surged [1][3] - FURYU's strategy includes validating a new commercial model that integrates entertainment devices with content to enhance consumer engagement [1][3]