从“柳州制造”向“柳州品牌”跨越 广西柳州以广告赋能为抓手加快制造强市建设

Core Viewpoint - Guangxi Liuzhou is leveraging advertising empowerment to accelerate the construction of a strong manufacturing city, transitioning from "Liuzhou Manufacturing" to "Liuzhou Intelligent Manufacturing" and "Liuzhou Branding" [1] Policy Empowerment - Liuzhou has strengthened policy empowerment to solidify the foundation for digital advertising development, implementing a strategy that integrates digital advertising with industrial technology [2] - The policy aims to enhance brand communication efficiency for key industries such as new energy vehicles and engineering machinery, with a notable example being SAIC-GM-Wuling, which saw a 73.8% year-on-year increase in new energy vehicle sales in the first half of 2025 [2] - The city is also focusing on regional brand cultivation by proposing a "1+N" brand alliance to integrate advertising resources and stimulate innovation among enterprises [2] Legal Empowerment - Liuzhou has established a comprehensive advertising compliance and rights protection system to maintain a fair advertising environment for industrial enterprises [3] - The city has set up a hotline for advertising rights protection and a professional team to address advertising disputes, enhancing industry credibility by regulating advertising content [3] - For instance, Liugong Group adhered to advertising guidelines while promoting its Antarctic construction equipment, achieving a 45.77% share of overseas revenue in 2024 [3] Service Empowerment - The market supervision department in Liuzhou has created a service mechanism that integrates online and offline advertising support to resolve operational challenges for enterprises [4] - Since 2025, over 20 live-streamed classes have been conducted, benefiting more than 500 enterprises by providing targeted guidance on advertising content and compliance [4] - The department has also assisted local industries, such as the pre-packaged Luosifen sector, in transitioning from OEM production to brand operation, contributing to a 13.4% year-on-year increase in sales revenue to 75.96 billion yuan in 2024 [4]