11月14日开启湾区之旅！万绿河源山茶油品牌宣传推介会将举行

Core Viewpoint - The promotional event for Wanlvhe Yuanshan tea oil will take place on November 14 in Shenzhen, marking a significant step for the Hakka tea oil industry to connect with the Greater Bay Area market [4][5][6]. Group 1: Industry Overview - The tea oil industry in Heyuan has a long history of over 1,500 years, with 1.08 million acres of tea oil trees, accounting for more than one-third of the total area in Guangdong Province, making it the largest in the province [8]. - As of 2024, the comprehensive annual output value of the Heyuan tea oil industry has exceeded 3.5 billion yuan, becoming a pillar industry for local rural revitalization [9]. Group 2: Product Diversification - The Heyuan tea oil industry has expanded from solely producing edible oil to a diversified product system that includes cosmetics, health products, and personal care items [11]. - Currently, there are 33 well-known brands cultivated in the city, with "Longchuan Mountain Tea Oil" recognized as a national geographical indication protected product [12]. Group 3: Event Highlights - The promotional event will feature a rich content program, showcasing the 1,500-year heritage of tea oil cultivation and modern standards [10]. - The event will include a production and sales docking and strategic cooperation signing ceremony to foster deep cooperation between Heyuan tea oil enterprises and distributors and e-commerce platforms in the Greater Bay Area [13][15]. Group 4: Market Expansion Strategy - The event is seen as a crucial opportunity to expand into the Greater Bay Area market, with Shenzhen identified as a core engine of the region and a mature consumer market with high demand for quality agricultural products [24][25]. - Previous promotional activities, such as the appearance of Wanlvhe Yuanshan tea oil at the Guangzhou Metro during the Lantern Festival, have successfully raised brand awareness [26][27]. Group 5: Consumer Engagement - The promotional activities will include product tastings, displays, and public interactions to allow consumers in Shenzhen to experience the unique flavor and health benefits of Heyuan tea oil [28][30]. - The event will also feature innovative formats and rich content to enhance consumer recognition and acceptance of the product [32]. Group 6: Cultural Integration - In recent years, Longchuan County has actively promoted the integration of the tea oil industry with cultural tourism, creating several demonstration projects [34]. - The promotional event in Shenzhen aims to further enhance the brand awareness of Heyuan tea oil in the Greater Bay Area [35].