智通财经网·2025-11-13 03:35Core Viewpoint - The real estate industry is still in an adjustment period, with performance among companies continuing to diverge. Some companies may see a turning point in gross margins as quality projects are recognized. Sales may face pressure in Q4 due to high base effects from policy stimuli, but core city land sales are expected to provide some support [1] Financial Performance - In the first three quarters of 2025, 23 sample real estate companies reported a 12.5% year-on-year decline in operating revenue, a narrowing decline compared to the full year of 2024. Net profit attributable to shareholders fell by 161.6%, with companies like Binjiang Group and Urban Construction Development achieving positive growth, while Zhonghua Enterprise turned a profit. The overall gross margin was 13.0%, down 0.3 percentage points from 2024, while state-owned enterprises saw a recovery in gross margins. The overall selling and administrative expense ratio was 5.5%, down 0.1 percentage points from 2024. Total contract liabilities amounted to 1.2069 trillion yuan, a year-on-year decrease of 28.7%, with the coverage ratio of contract liabilities to operating revenue dropping to 1.4 times. Total assets decreased to 7.4 trillion yuan, down 10.5% year-on-year, and the asset-liability ratio rose to 77.0%, up 0.7 percentage points, indicating continued balance sheet contraction and accelerated industry divergence [1] Sales Performance - In the first three quarters of 2025, the cumulative sales amount of commercial housing nationwide decreased by 7.9% year-on-year, while the cumulative sales area fell by 5.5%, with a smaller decline compared to the full year of 2024. The top 100 real estate companies reported a cumulative sales amount of 2.4948 trillion yuan, down 12.8% year-on-year. Among the top 10 companies, sales amounted to 1.2102 trillion yuan, a decline of 11.7%, although companies like Jianfa Real Estate, China Jinmao, and Yuexiu Property achieved growth of 12.1%, 27.3%, and 2.0% respectively. In terms of land transactions, the cumulative transaction area of residential land in 300 cities was 29.766 million square meters, down 7.6% year-on-year, while the cumulative transaction amount was 1.3304 trillion yuan, up 11.9%. Leading state-owned enterprises and improvement-oriented companies showed stable land acquisition performance, with companies like China Overseas Property, Greentown China, and Poly Development actively acquiring quality land in core cities [2] Financing Environment - The bond issuance scale for real estate companies rebounded in 2025, indicating a gradual recovery in market confidence. In the first three quarters of 2025, the total bond issuance by real estate companies increased by 3.9% year-on-year, with the average issuance interest rate declining from 5.5% in 2021 to 2.8% in the first half of 2025, further dropping to 2.5% in July and August, before slightly rising to 2.7% in September. As of the end of September 2025, the bond balance for real estate companies was 2.1409 trillion yuan, with 70.4% being credit bonds. The bond maturity balance for Q4 2025 is 143 billion yuan, while the maturity scale for 2026 reaches 664.1 billion yuan, indicating significant repayment pressure. Companies like Shimao Group, China Resources Land, and Poly Development have the largest bond balances, reflecting ongoing liquidity divergence in the industry [3]