Xin Hua Cai Jing·2025-11-13 03:40Core Insights - China Minsheng Bank Credit Card Center is enhancing consumer services by aligning with national consumption promotion policies and leveraging major shopping events like "Double Eleven" to drive consumer spending [1][2] Group 1: Product Innovation and Consumer Engagement - The Credit Card Center has partnered with leading platforms such as JD.com, Douyin, Alipay, and Ctrip to launch initiatives like "One-Click Card Binding with Payment Gift Packs" and "Birthday Discounts for Consumers" [1] - The service experience is being improved by extending the consumption ecosystem to nearly 40 cities, allowing cardholders to enjoy discounts when using WeChat Pay with linked Minsheng debit or credit cards at designated merchants [1] Group 2: Exclusive Offers and Benefits - The launch of the Minsheng Sam's Club co-branded card includes WeChat cash rebates, covering over ten brands across various consumption scenarios such as dining, family activities, travel, and supermarkets [1] - Users of the Minsheng Sam's Club credit card can receive cashback when making purchases outside Sam's Club using specified payment channels like JD.com, Alipay, WeChat, and Cloud Flash Pay [1] Group 3: Corporate Mission and Future Goals - The Credit Card Center aims to continuously optimize its product system and service experience, focusing on injecting financial resources into various aspects of consumer spending to stimulate consumption potential and enhance quality of life [2]