20家企业入选“海南鲜品”品牌目录

Core Points - The Hainan Provincial Department of Agriculture and Rural Affairs has announced the 2025 "Hainan Fresh Products" brand directory, which includes 20 enterprises such as Chengmai Fushan Coffee Co., Ltd [1] - The "Hainan Fresh Products" brand has integrated Hainan's rich agricultural resources and is expanding its brand influence [1] - The selection process involved self-declaration by operating entities, review and recommendation by local agricultural departments, and expert evaluation [1] Brand Development Strategy - The provincial agricultural department will guide brand cultivation entities to focus on creating high-quality products, strengthening quality foundations, and enhancing institutional development [1] - There will be an emphasis on strong supply chain connections to improve brand operation and protection capabilities, thereby enhancing competitiveness and influence [1] - Local public brands will strengthen management services for authorized enterprises, promoting quality, integrity, and brand protection [1] Dynamic Management and Evaluation - The provincial agricultural department will implement dynamic management of brand cultivation, including tracking services and effectiveness assessments [1] - If any brand development is found to be lagging or if authorized enterprises engage in illegal activities, immediate revocation will occur [1] - Brand entities are required to submit annual progress reports on brand cultivation by the end of each year [1]