擦亮“中国花木之乡”产业“金名片”

Core Insights - The article highlights the rapid growth of the flower industry in Shuyang County, Jiangsu, with significant contributions to local economic development and employment opportunities [1][4][10] Group 1: Industry Overview - Shuyang County is a major flower production area in China, with over 60,000 acres of flower cultivation and more than 3,000 species, generating annual sales exceeding 20 billion yuan [4][10] - The county has become a hub for flower logistics, with 25.7 million packages shipped per second, contributing to a sales revenue of nearly 14 billion yuan from flower-related products in the first half of the year [1][4] Group 2: Financial Support and Innovation - Shuyang Rural Commercial Bank plays a crucial role in supporting local flower farmers through various financial products, including "Flower Loan" and "Strawberry Loan," with a total loan balance of 2.812 billion yuan for flower-related businesses [4][8][11] - The bank has established a specialized team to cater to the financial needs of the flower industry, implementing targeted marketing strategies and innovative loan products to enhance service efficiency [8][11] Group 3: E-commerce and Market Trends - The rise of e-commerce has significantly impacted the flower industry, with many local businesses transitioning to online sales platforms, leading to increased sales and market reach [5][6] - Live streaming and online sales have become popular methods for selling flowers, with some businesses reporting sales exceeding 6 million yuan in a year [5][6] Group 4: Future Prospects - The flower industry in Shuyang is expected to continue its growth trajectory, supported by ongoing financial assistance and innovative marketing strategies, with local farmers expressing confidence in future sales [3][7][10]