以金融服务撬动农文旅促增收“杠杆”

Core Insights - The integration of financial services with the cultural and tourism industry in Chifeng is driving economic growth and improving local livelihoods [1][2][3][4] Group 1: Financial Support and Initiatives - Inner Mongolia Rural Commercial Bank provided a credit line of 9.5 million yuan to alleviate funding issues for the Ling Mountain Ecological Park, which is expected to create 15 jobs and increase annual income by 13,500 yuan per person [1] - The introduction of a "scenic area revenue rights pledge loan" by the People's Bank of China in Chifeng enabled the issuance of a 20 million yuan loan to upgrade the Zimeng Lake Scenic Area, significantly improving visitor numbers and local consumption [2] - As of September 2025, loans for the agricultural, accommodation, and cultural sectors in Chifeng reached 8.942 billion yuan, marking a 25% year-on-year increase, indicating a strong financial backing for the tourism industry [2] Group 2: Technological Integration and Consumer Engagement - The implementation of a "one-stop" service model through financial technology has enhanced the convenience of booking hotels and purchasing tickets, leading to increased tourist satisfaction [3] - The Agricultural Bank of China in Chifeng launched a WeChat mini-program for multi-merchant services, facilitating hotel reservations and car rentals, which contributed to a total of 22.05 billion yuan in personal consumption loans in the first three quarters of 2025 [3] - The introduction of the "Tourism Card" by the Construction Bank of Chifeng integrates various services, resulting in a 23% increase in local agricultural product sales and a 35% rise in rural tourism traffic [3] Group 3: Economic Impact and Growth Metrics - By September 2025, the balance of loans for the integration of culture, agriculture, and tourism in Chifeng reached 309 million yuan, reflecting an 11.3% year-on-year growth [4] - The financial initiatives have fostered a development model of "tourism promotes agriculture, agriculture promotes tourism," enhancing rural tourism resources and allowing farmers to share in the economic benefits [4]