Core Insights - The article highlights the rapid growth and subsequent challenges faced by the live-streaming e-commerce industry in Hangzhou, particularly focusing on the experiences of various individuals within this sector [1][4][16]. Group 1: Industry Growth and Opportunities - Hangzhou has become a hub for live-streaming e-commerce, attracting many young individuals seeking better financial opportunities, with some earning over 10,000 yuan monthly [2][3]. - The industry saw significant expansion, with companies like Yaowang Technology hiring over 1,400 employees, primarily for live-streaming roles, reflecting the booming demand for talent in this field [3][4]. - The peak of live-streaming e-commerce was marked by record sales, such as Li Jiaqi's 21.5 billion yuan in sales during the 2022 Double Eleven event, showcasing the immense potential for wealth creation [4]. Group 2: Challenges and Market Saturation - The live-streaming e-commerce market has become increasingly competitive, leading to a decline in earnings for many streamers, with hourly wages for lower-tier streamers dropping from 160 yuan to 80 yuan [4][5]. - Many individuals, including those who initially found success, are now leaving the industry due to burnout and declining market conditions, with some opting to return to their hometowns [5][10]. - The influx of new entrants into the market has made it difficult for existing streamers to maintain their positions, as the market becomes saturated with lower-tier talent [5][11]. Group 3: Changing Employment Landscape - The employment landscape in Hangzhou has shifted, with many companies offering lower salaries and higher expectations, leading to increased job insecurity for workers in the live-streaming sector [12][15]. - The government’s talent subsidies have attracted many newcomers, but this has also resulted in wage suppression as companies leverage the oversupply of labor [14][15]. - The pressure on companies has intensified, with many struggling to maintain profitability amidst rising operational costs and high return rates on products sold through live-streaming [11][12]. Group 4: Personal Experiences and Industry Reflections - Individuals like Cheng Xintong and Li Wen have shared their experiences of the intense pressure and anxiety associated with live-streaming, including the physical toll it takes on their health [6][9]. - The narrative reflects a broader existential crisis among streamers, who often feel like "money-making machines" without a clear sense of purpose beyond financial gain [10][18]. - Despite the challenges, some still see potential in the industry, particularly for newcomers who can quickly earn significant income compared to traditional sectors [16][18].
杭州网红大撤退：下坠的电商 过剩的人
Feng Huang Wang·2025-11-13 05:09