Xiangyu(SH:600057) Guo Ji Jin Rong Bao·2025-11-13 05:32Core Viewpoint - The acquisition of Xianles Plaza in Shanghai by Xiangyu Group for 2.1 billion yuan represents a significant discount of 25% from previous offers, highlighting the current market conditions and potential investment opportunities in prime real estate [1][3]. Summary by Sections Acquisition Details - Xiangyu Group acquired 90% equity of Xianles Plaza for 2.1 billion yuan, with a transaction price of approximately 30,000 yuan per square meter, down from a previous offer of 40,000 yuan per square meter [1]. - The sellers include a foreign fund consortium consisting of KKR, PAG, and Goldman Sachs [1]. Property Overview - Xianles Plaza, located in the Nanjing Road core business district, has a total above-ground area of 70,400 square meters, including 47,600 square meters of office space and 22,800 square meters of commercial space [3]. - The property has a rental rate of approximately 90% for the commercial space and over 70% for the office space, making it a quality asset in the current market [3]. Market Context - The 25% discount achieved in this transaction is noted as the largest in the Nanjing West Road area in nearly three years, attracting significant attention [3]. - Xiangyu Group is not a frequent buyer in the Shanghai bulk trading market, with its real estate development platform being more recognized [3]. Company Background - Xiangyu Real Estate has been active in the Shanghai market since 2003 and has launched several projects, establishing itself as a significant player [5]. - In 2022, Xiangyu acquired six land parcels in various districts, totaling 7.9 billion yuan, marking its highest land acquisition year [8]. Sales Performance - In 2023, Xiangyu's sales ranking improved to 35th, but by 2024, it dropped to 38th, indicating a decline in market performance [10]. - The company faced challenges with project sales, as seen with Xiangyu Jiangwan Yufeng, which had a sales rate of only 52.4% since its launch [16]. Reputation and Market Challenges - Xiangyu has experienced a decline in reputation due to issues with project quality and customer complaints, impacting sales performance [11][13]. - The overall market for new homes in Shanghai has become increasingly competitive, leading to unsold inventory for several of Xiangyu's projects [13][20]. Financial Performance - In the first nine months of the year, Xiangyu's total sales in Shanghai reached 10.634 billion yuan, ranking 18th, a drop from 14th place the previous year [20]. - The company has seen a rapid decline in its market position, falling from 3rd place in 2023 to 18th in 2024 [20].