Core Insights - The film "Cai Rou Hun Tun," which portrays the life of urban elderly in Shanghai, is supported by Shanghai Bank, showcasing the bank's commitment to empowering local culture through innovative financial services [1][2] - Shanghai Bank has identified the potential of the film project, recognizing its cultural significance and the opportunity to preserve local dialect and memories [1][3] - The bank's support includes promotional activities and collaborations with local cinemas to enhance the film's visibility and reach [2][4] Financial Support and Collaboration - Shanghai Bank has engaged in a partnership with the Shanghai Broadcasting and Film Production Industry Association to provide financial backing for the film through mortgage loans, converting cultural value into financial support [1][4] - The bank has established a cultural finance professional service team and has opened specialized branches to cater to the needs of cultural enterprises, enhancing its service offerings in the cultural sector [3][4] Cultural Impact and Future Plans - The film serves as a model for future cultural financing initiatives, with Shanghai Bank aiming to extend its support to various cultural fields, including theater and local music [2][4] - Shanghai Bank has supported over 2,000 cultural enterprises in the Shanghai area, with loans in the cultural and tourism sectors exceeding 8 billion [4] - The bank plans to continue developing cultural finance, focusing on high-quality artistic projects and major cultural industry initiatives, thereby contributing to the cultural landscape of Shanghai [4][5]
助力沪语电影《菜肉馄饨》出炉 上海银行金融活水烹调“上海味道”