弗兰克・哈姆：进博会是创新“实验室”，Atem X以科技非遗致敬东方审美

Core Insights - IQAir launched the Atem X Enamel Series at the China International Import Expo, marking a blend of Swiss technology and Chinese cultural heritage [1][2] - The product features a design inspired by traditional Chinese craftsmanship, emphasizing cultural significance alongside technological innovation [2][3] Product Innovation - The Atem X series incorporates the Bionic Core technology, offering strong purification, quiet operation, energy efficiency, and a slim design [5] - It includes three replaceable filters tailored for different household needs, achieving a formaldehyde removal rate of 99% and addressing PM 2.5 and allergens [5][7] - The product is designed to appeal to younger consumers who value aesthetics alongside functionality, promoting sustainability [5][7] Market Strategy - China is identified as IQAir's second-largest market after the U.S., with a stable business environment supported by a free trade agreement [5][7] - The company emphasizes local talent investment, expanding its engineering team and operations in major cities to better serve diverse consumer needs [7][8] - IQAir views the China International Import Expo as a vital platform for product feedback and market insights, enhancing its understanding of consumer preferences [8] Future Outlook - IQAir's strategy for the 14th Five-Year Plan focuses on localized innovation and sustainable development, ensuring long-lasting products that adapt to user needs [9] - The company aims to reduce resource waste through energy upgrades and recycling initiatives, aligning with global sustainability goals [9] - The launch of the Atem X series is seen as a tribute to the 75th anniversary of Sino-Swiss diplomatic relations, showcasing a fusion of innovation and cultural heritage [9]