Zhong Guo Zhi Liang Xin Wen Wang·2025-11-13 06:45Core Viewpoint - Great Wall Motors' Ora brand has launched the pre-sale of its new A-class pure electric SUV, Ora 5, targeting young users and family car scenarios with a price range of 109,800 to 142,800 yuan [1] Group 1: Product Features - The Ora 5 focuses on design experience, intelligent configuration, and product quality, catering to the high cost-performance and personalized travel needs of contemporary young consumers [4] - The design of the Ora 5 is based on the "natural aesthetics" concept, featuring multiple color options including "Aurora Green" and an interior design that incorporates Eastern "white space" aesthetics for a minimalist and comfortable cabin atmosphere [5] - The vehicle is equipped with Great Wall's self-developed Coffee Pilot Ultra driver assistance system, utilizing 27 perception hardware components to achieve full-scene NOA without relying on high-precision maps, and supports over 200 parking scenarios [6] Group 2: Brand Strategy - The collaboration with brand ambassador Hou Minghao reflects a strong alignment of values, embodying the youthful, vibrant spirit that resonates with the Z generation, and aims to establish a deeper emotional connection with young consumers [7] - The launch of the Ora 5 marks a significant step in the brand's transformation into a "fashionable boutique car brand," emphasizing a commitment to accompany users in expressing their individuality [7] Group 3: Market Positioning - The Ora brand has expanded into over 50 countries and regions globally, gaining the trust of nearly 600,000 users, with the pre-sale of the Ora 5 signaling a key milestone in the brand's global product strategy [9]