“苏超”到底超越了什么?
Xin Hua She·2025-11-13 07:12

Core Insights - The "Su Chao" phenomenon has created a significant cultural and economic impact, generating 38 billion yuan in consumption within the first seven rounds of matches, showcasing its ability to connect government, cities, and communities [1][11] - The league emphasizes authentic football experiences, allowing ordinary people to engage with the sport, thus restoring the true value of football [2][5] - "Su Chao" has become a platform for self-improvement and community engagement, with players and fans sharing a common passion for the game [3][4] Economic Impact - The league has led to a 23.22% increase in tourist reception in host cities on match days, and a 27.10% rise in intercity cultural and tourism consumption through UnionPay channels [11] - Sales in key monitored commercial enterprises in Jiangsu have increased by 33.7%, with foot traffic up by 28.9% since the league's inception [11] - The league's structure allows for a seamless integration of various sectors, with approximately 600 "second venues" and over 50 cross-regional themed routes converting event traffic into economic growth [12] Cultural Significance - "Su Chao" integrates local cultural elements, such as cuisine and historical references, into the football experience, fostering a sense of community and shared identity among participants [6][7] - The league promotes a spirit of competition and civility, with fans forming "civilized cheering groups" and players engaging in community service through football [9][10] - The league's success is attributed to its focus on grassroots participation and the joy of the game, rather than commercial gain, as evidenced by its three prohibitions against corporate sponsorship and profit-driven activities [10]