CIIE Turns Exhibitors into “Die-hard Fans”

Core Insights - The 8th China International Import Expo (CIIE) concluded on November 10, 2025, attracting numerous exhibitors and fostering strong international partnerships [1] Group 1: Company Experiences - Warmpaca, a Peruvian brand, has seen its annual shipments exceed 10,000 units, growing from a family workshop to over 100 suppliers, showcasing the brand's successful expansion through CIIE participation [3] - TheLand, a New Zealand dairy company, has experienced a 26-fold increase in fresh milk sales over eight years, thanks to reduced customs clearance times from eight days to three days due to CIIE policies [4] - Sony(China) Limited emphasizes the importance of CIIE for networking and cultural exchange, with over 60% of its business derived from entertainment content, indicating a shift towards integrating cultural elements into their offerings [5] Group 2: Market Impact - LÖK Foods has expanded its booth size and product range at CIIE, responding to Chinese consumer preferences, which has positively impacted over 2,000 Colombian farming households and led to improved agricultural practices [5] - The CIIE serves as a platform for integration and exchange, enabling companies to meet potential partners and explore new market opportunities [5]