Xin Lang Ke Ji·2025-11-13 07:30Core Insights - Alibaba has secretly launched the "Qianwen" project, developing a personal AI assistant app named Qianwen, aimed to compete directly with ChatGPT in the global AI application market [1][2] - The management views this initiative as a critical battle for the future in the AI era, leveraging the open-source technology advantages of the Qwen model [1] - The Qwen model, which began development three years ago, is now the leading open-source large model globally, with the latest Qwen3-Max outperforming competitors like GPT-5 and Claude Opus 4 [1] Company Strategy - Alibaba's investment in AI infrastructure, amounting to 380 billion, marks a significant strategic move following its focus on B2B AI markets through Alibaba Cloud [1] - The company is now shifting towards the consumer side (C-end) of the AI market, believing the timing is right to launch the Qianwen app [1] Development and Resources - Over a hundred engineers have been assigned to work on the Qianwen project, with dedicated office space established at Alibaba's headquarters in Hangzhou [2] - An international version of the Qianwen app is also under development, aiming to leverage the Qwen model's global influence to compete for overseas users against ChatGPT [2]