Xin Lang Ke Ji·2025-11-13 07:55Core Insights - Alibaba has secretly launched the "Qianwen" project to develop a personal AI assistant app named Qianwen, directly competing with ChatGPT [1] - The company's management views this initiative as a critical battle for the future in the AI era, leveraging the open-source technology advantages of Qwen [1] - This move follows Alibaba's earlier announcement of a 380 billion investment in AI infrastructure, marking a significant step in its AI strategy [1] Company Strategy - Alibaba has primarily focused on the B-end AI market, providing model API services through Alibaba Cloud to various industries [1] - The management believes that the timing is right to enter the C-end market with the Qianwen app, given Qwen's strong performance and international influence [1]