Di Yi Cai Jing·2025-11-13 08:07Core Viewpoint - The end of the full exemption policy for new energy vehicle (NEV) purchase tax in 2025 has triggered a competitive order-seizing battle among car manufacturers, with many offering tax subsidy schemes to lock in consumers before the policy change [2][3]. Group 1: Policy Changes and Impacts - From January 1, 2026, the NEV purchase tax will be halved, with a maximum tax reduction of 15,000 yuan per vehicle [2]. - The current exemption policy allows for a maximum tax exemption of 30,000 yuan for NEVs purchased between January 1, 2024, and December 31, 2025 [2]. - The urgency among consumers to purchase vehicles has increased due to the impending policy changes, influencing their choice of models based on delivery timelines [3]. Group 2: Manufacturer Responses - 17 mainstream automotive brands have introduced purchase tax subsidy schemes to cover the tax difference for consumers whose vehicles are delivered after the policy change [2][3]. - The subsidy schemes include various forms such as tax difference vouchers, cash reductions on final payments, and direct cash subsidies, with a maximum subsidy of 15,000 yuan [3]. - The competition among manufacturers is expected to intensify as they aim to capture market share amid the changing tax policies [4]. Group 3: Market Trends and Performance - In October, NEV production and sales reached 1.772 million and 1.715 million units, respectively, both showing over 20% year-on-year growth, with a market penetration rate surpassing 50% [3]. - The cumulative production and sales of NEVs in the first ten months of the year exceeded 13 million units, marking a year-on-year increase of approximately 33% [3]. - The automotive market continues to show strong growth, with new models being launched and production rates maintained to meet demand [4]. Group 4: Future Outlook - The technical threshold for NEV purchase tax exemptions will increase starting in 2026, as plug-in hybrid vehicles with an electric range of less than 100 kilometers will no longer qualify for tax reductions [4]. - This change is expected to lead to a clearer market differentiation, with companies possessing core technological competitiveness likely to gain a larger market share [4].