地产经纬丨1460万元统一挂牌价 上海二手房业主开始“抱团保价”

Core Viewpoint - The recent collective pricing strategy among homeowners in the Rongxin Century Jiangwan community has drawn market attention, reflecting a unique behavior in the current second-hand housing market characterized by "price for volume" [1][6]. Group 1: Pricing Strategy and Market Context - Homeowners in Rongxin Century Jiangwan have collectively set the listing price for five similar-sized units at 14.6 million yuan, translating to approximately 15.7 thousand yuan per square meter, which is unusual in the current market [1][6]. - Historical transaction data shows that this community has seen significant price appreciation, with average transaction prices ranging from 13.4 thousand yuan to 14.9 thousand yuan per square meter this year, and a peak price of 19.9 thousand yuan per square meter in August 2022 [6][7]. - The community's reputation for quality and the lack of new supply in the area have contributed to homeowners' confidence in maintaining higher prices [7]. Group 2: Market Pressures and Challenges - Despite the homeowners' confidence, the collective pricing faces challenges due to a disconnect between listing prices and recent transaction levels, with current listings priced about 15% higher than the latest transaction [8][10]. - New residential projects nearby, such as Jianfa Haichen, offer significantly lower prices, creating competitive pressure on the second-hand market [8][9]. - The potential influx of new housing supply in the New Jiangwan City area could further exert downward pressure on second-hand home prices [9][10]. Group 3: Market Transition and Future Outlook - The phenomenon of homeowners banding together to maintain prices indicates a shift in the real estate market from rapid growth to a more stable adjustment phase [11]. - The focus of buyers is shifting from speculative price appreciation to actual living value, emphasizing the importance of property quality and supporting amenities [11][12]. - New regulations aimed at improving housing quality are expected to influence market dynamics, with higher-quality projects showing better sales performance [12].