Core Viewpoint - The collaboration between Shenzhen's Guangming District and Baise's Tianyang District has significantly enhanced agricultural development and market access for Tianyang's products, contributing to rural revitalization from 2021 to 2025 [3][61]. Group 1: Collaboration and Initiatives - The partnership is based on the principle of "what Tianyang needs, Guangming can provide," focusing on four key actions and three special initiatives to boost consumption [4][5]. - Over five years, the collaboration has transformed from "one-way assistance" to "dual empowerment," establishing a sustainable consumption assistance mechanism [5][6]. Group 2: Agricultural Development and Market Access - The initiative has effectively addressed the challenges of low sales and prices for Tianyang's agricultural products, creating a dual pathway for "Guangxi products entering the Bay Area" and "businesses entering the countryside" [7][8]. - By 2025, the sales of agricultural products from Tianyang to eastern regions are projected to exceed 1.1 billion yuan [9]. Group 3: Quality Improvement and Standards - The focus on quality has led to the establishment of six "Zhenpin" bases and three "vegetable basket" bases in the Guangdong-Hong Kong-Macao Greater Bay Area, with annual sales stabilizing around 40 million yuan [17][18]. - The introduction of Shenzhen standards has facilitated the development of high-quality agricultural products tailored to market demands [13][15]. Group 4: Digital and Channel Innovations - The integration of online and offline channels has been crucial in overcoming distribution challenges, with over 43 local suppliers achieving online sales exceeding 85 million yuan [35][36]. - The use of AI digital marketing tools has enhanced product visibility and consumer engagement, significantly increasing brand awareness [38][50]. Group 5: Brand Development and Promotion - The initiative has transformed Tianyang's agricultural products from "unknown" to "branded," with a focus on standardization and the cultivation of the "Zhuangshan Nongxian" public brand [47][49]. - Collaborative efforts with media have expanded the reach and influence of Tianyang's products, achieving over 20 million impressions in promotional activities [57][58]. Group 6: Future Outlook - The ongoing collaboration aims to deepen the partnership with higher quality production and sales connections, sustainable industry models, and precise assistance measures [64][65].
山海携手五载同心 光明田阳绘就乡村振兴新图景——2021-2025年粤桂协作助力田阳区消费帮扶增收做法
Nan Fang Nong Cun Bao·2025-11-13 08:34