Core Insights - The company is leveraging AI, VR, and AR technologies to enhance customer decision-making and operational efficiency in the real estate sector [1][2] - Significant investments in R&D have been made, with a total of 18.65 billion RMB in the first three quarters of 2025, reflecting a 13.2% year-on-year increase in Q3 [1] - The company has implemented AI-driven solutions across its core business areas, particularly in rental services, leading to substantial efficiency gains [1][6] R&D Investment - Since its IPO in 2020, the company has invested over 14 billion RMB in R&D, with continuous positive growth in R&D spending for eight consecutive quarters from Q4 2023 to Q3 2025 [2] - The focus on technology innovation stems from a deep understanding of the industry, emphasizing trust in residential services and the enhancement of service providers' capabilities through AI [2] Rental Business Innovations - The rental business has achieved full-process intelligent operations, with AI optimizing various stages such as pricing, negotiation, and auditing, resulting in a 13% increase in efficiency and a 96% reduction in audit time [1][6] - The company has introduced the "Lai Ke" assistant for agents, which has reached 414,000 agents, improving customer engagement and conversion rates [4] Home Decoration Strategy - In the home decoration sector, the company has launched a comprehensive service strategy focusing on quality products, services, and technology, with a 50% higher customer conversion rate in newly established showrooms compared to traditional stores [5] - The company has developed a digital platform, HomeSaaS, and various tech applications to enhance the home decoration process [5] Market Positioning - The company is positioning itself in a buyer's market by utilizing data-driven models to analyze market dynamics and customer preferences, aiming to provide tailored housing solutions [6] - The rental market in China is projected to grow from approximately 1.7 trillion RMB to 1.8 trillion RMB by 2026, indicating ongoing market expansion [7]
上市至今研发投入超140亿元 贝壳能让服务者效率“十倍高”吗？